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How Football Teaches Success in Life
Winning in the 5th Quarter
Apply the Secrets of Football to Your Life-Strategy Playbook

According to the National Sporting Goods Association, statistics show that
close to twenty million Americans over the age of seven participate in
some form of organized football play. But football is more than just a
grueling physical sport, it is a microcosm for life. Entrepreneurial
businessman, author and keynote speaker Bob Beck, who played competitive
football in high school and college, knows that it’s not the last quarter
of the game that really counts. The only quarter that really matters is
the 5th Quarter, the one when the game is over.
Winning in the 5th Quarter: Apply the Secrets of Football to Your
Life-Strategy Playbook offers a fresh perspective on a game whose lessons
teach what the best coaches and the best players already know—how players
apply the lessons they have learned on the field to their lives and
careers will determine if they really win or lose in the game of life.
Bob Beck points out that football prepares players for success like no
other sport. Not only does it require the highest levels of determination
and conditioning, but it also lays the cornerstones upon which to build a
successful life after one’s playing days are over. In real life, one
doesn’t have teammates or a crowd cheering for them or reinforcement from
a coach. Every player knows that even though he is a part of team, the
only person he counts on is himself.
In Winning in the 5th Quarter, Beck lays out the principles behind
football and shows how these can be applied to a successful life. From
one’s first commitment to their team, a football player’s work ethic
includes planning, practice and discipline, three key areas that will help
lay the groundwork for success. From chapters such as Before the Snap:
Discipline and Goal Setting; Knowing the Playbook: Knowledge; The Battle
Field: Competitive Spirit; Improvising on a Busted Play: Creativity;
Becoming a Gamer: Courage and Character, Beck shows how to use these
football strategies to reach one’s goal line in life. Interspersed
throughout each chapter are real-life examples, self-questions, and
stories illustrating each of these tactics including preparation,
teamwork, training, focus, confidence, profiting from adversity, decision
making, lifelong learning and leadership, all timeless lessons to build a
personal foundation of excellence. Football has a goal line that all
players strive to cross. Winning in the 5th Quarter will tell you how to
cross it without eleven other guys trying to knock you down.
Bob Beck was captain of his high school football team and went on to play
college ball at Defiance College and the University of Cincinnati. Since
his playing days, he has been a highly successful entrepreneur, author and
keynote speaker. Bob Beck has over twenty-eight years of experience in
creating, expanding, and running organizations with an unsurpassed record
of accomplishment of success. Having been on the ground floor with three
self-funded start-ups as a senior executive and leading their growth
through IPO, Bob is truly a unique resource. Bob is a board member and is
an executive partner to several firms. He is founder and CEO of Sales
Builders Inc., a dedicated professional development firm that offers
training, speaking, and consulting all geared to help the sales
professionals that are on the front lines. He developed the ever popular
and growing "Quid Pro Quo" series of sales training courses that has now
been taught in ten countries and is being used with unsurpassed results by
many firms throughout the U.S.
In 2005 he authored the book “Mutual Respect” which is currently published by Hinthorn Media, which can be found at www.MutualRespect.net, BarnsandNoble.com, or
Amazon.com. In 1999 Bob was asked to contribute to Inc. Magazine's book, 310 Great Ideas for Selling Smarter. You can find Bob’s approach regularly profiled in many of the leading trade magazines, such as Selling Power, Sales & Marketing Management and many more. Whether you are
the CEO of a fortune 500 organization or a sales person on the
front lines Beck's books, CD's, whitepapers, and articles can be your
guiding light to success!
Winning in the 5th Quarter: Apply the Secrets of Football to Your
Life-Strategy Playbook
by Bob Beck
A Morgan James Paperback; $17.85
ISBN: 978-1-60037-455-5
On sale November 2008 wherever books are sold

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Mutual Respect by Bob Beck
Winning in the 5th Quarter
by Bob Beck